About Us
PureAlchemy Design
The Meaning Behind “PureAlchemy”
The name PureAlchemy reflects a belief that design can transform the everyday into something quite extraordinary. It is about taking what already exists—light, color, materials, movement—and reformulating them in a way that unlocks energy, ease, and genuine connection.
That “alchemy” of a space is all about designing from the human experience outward—creating spaces where every choice supports the people who live, work, and visit there. Our approach to sustainability is smart, human‑centered design that makes environments memorable, engaging, and genuinely supportive of well‑being and performance.
Award-Winning Design Excellence Since 2013
Since 2013, PureAlchemy Design has created transformative spaces across Minneapolis and beyond. Our work has been consistently recognized by leading industry organizations including ASID Minnesota, NKBA, and the North Loop Neighborhood Association, with more than a dozen design awards since 2015 spanning commercial, healthcare, hospitality, and institutional categories.
What We Design
PureAlchemy partners with clients across four key realms:
Office Workspaces & Hybrid Offices – Workplaces that support focus, collaboration, and hybrid work patterns while reflecting the culture of the team.
Retail & Branded Environments – Storefronts, pop‑ups, and showrooms that immerse people in your brand and invite them to linger.
Healthcare & Wellness Spaces – Clinics, dental offices, and wellness practices that calm the nervous system and build trust the moment someone walks in.
Hospitality & Experiential Spaces – Lobbies, lounges, and multi‑use environments that host gatherings, events, and everyday moments with equal grace.
Across all project types, PureAlchemy’s work is rooted in experiential branding, wellness, and human sustainability—so the investment you make in your space continues to support people over time.
How We Work With You
Every engagement begins with listening. PureAlchemy takes time to understand your goals, your brand, and the lived experience of the people who will use the space—employees, clients, patients, or guests.
From there, the Signature Design Process™ moves from early insight and vision through detailed planning and implementation, always balancing aesthetics, function, and well‑being. Some clients begin with a focused Catalyst Capsule™—a concentrated, front‑end design engagement that brings clarity and direction before a full remodel or build‑out.
Throughout the journey, communication is clear, decisions are guided, and the details are managed so that the transformation feels exciting rather than overwhelming.
A Track Record of Transformative Spaces
PureAlchemy’s portfolio includes dynamic hybrid headquarters in Minneapolis’s North Loop, immersive pop‑up experiences, calming clinical and wellness environments, and workplaces where teams feel genuinely proud to gather. Clients describe the spaces as inviting, energizing, and often “exactly what we didn’t know we needed”—places where people feel seen and supported in their day‑to‑day lives.
At its heart, PureAlchemy Design exists to create spaces that care for people while advancing the work and stories of the organizations inside them.
Founder: Stephany Eaton,Owner/Principal
PureAlchemy Design is led by founder and principal designer Stephany Eaton, an award‑winning commercial interior designer known for creating spaces that feel both elevated and deeply welcoming.
Stephany blends a background in the Chemistry with a lifelong love of architecture, color, texture, and story. Her training gives her a deep appreciation for evidence‑backed choices—how light, acoustics, materials, and spatial planning influence mood, health, and performance—while her artistic side ensures that every space carries its own personality and sense of wonder.
Her work has been featured in regional and national publications and honored with multiple design awards, including recognition for office, retail, healthcare, and experiential environments that have measurably improved how people feel and function in their spaces.
A Few of Our Past Clients
AGOSTO – Warehouse District, Minneapolis, MN
Ameriprise – Minnetonka, MN
Anchor Bank – Plymouth, MN
APP Data, – Minneapolis, MN
Aurora Stone – Minneapolis, MN
Bear Trap Design – Stillwater, MN
BIO-CAT – Shakopee, MN
Blue Water Construction – Minneapolis, MN
Cambria – Eden Prairie, MN
Caponi Park – Eagan MN
Champs – New Richmond, WI
Cetera Advisor Networks – Minneapolis, MN
Dr. Debra Zillmer – Caledonia, MN
First Choice – North Loop Minneapolis, MN
Finn Shapiro Law Firm – Minneapolis, MN
Griffin Commercial – Minneapolis, MN
Grey Gardens – Excelsior, MN
Harrington Plastic Surgery – Plymouth, MN
InTheGroove Music – Minneapolis, MN
Millennium Hotel – Minneapolis, MN
Modus – Minneapolis, MN
OnApproach – Plymouth, MN
On the Level Construction – Lino Lakes, MN
O’Noonan Construction – Minneapolis, MN
PHC Investments – North Loop, Minneapolis, MN
Prestige Global Meeting Source – North Loop, Minneapolis, MN
Puustelli USA – Minneapolis, MN
Quinstar Investments – Excelsior, MN
Renovation Systems – Plymouth, MN
River of Goods – St. Paul, MN and Atlanta, GA Offices, and Showrooms
SeaChange Printing – Plymouth and St. Cloud, MN
Spell Capital Mezzanine Partners – Minneapolis, MN
Scanlan Group – St. Paul, MN
Terrybear – St. Paul, MN
Villa Bellezza – Pepin, WI
Walter’s Recycling and Refuse – Blaine, MN