612.386.5154

Retail Interior Design
& Branded Environments ​

Headquartered in Minneapolis–St. Paul and partnering with brands nationwide, PureAlchemy Design creates retail interior design, pop‑up experiences, and branded environments that are designed to express your brand story and support the people who bring it to life every day.

Inviting boutique retail space with warm lighting, flexible merchandising fixtures, and branded accents that encourage customers to explore.

Spaces Where Your Brand Comes Alive

Every retail or branded environment is an opportunity to give customers a lived experience of who you are. PureAlchemy looks at flow, sightlines, touchpoints, and dwell moments to design spaces that feel intuitive and encourage exploration rather than rush.

We consider everything your customers see, touch, and feel—lighting, materials, merchandising moments, messaging, and even sound—so the environment quietly reinforces your brand promise from the first glance to the final interaction.

Pop‑Ups, Showrooms & Experiential Spaces

Temporary does not mean forgettable. PureAlchemy has designed award‑winning pop‑ups and experiential spaces, including branded environments for beloved cultural icons and destination retail at high‑profile venues.

Whether you are launching a new concept, activating a product, or creating a limited‑time experience, we shape flexible environments that are easy to install and remove, yet feel immersive, intentional, and unmistakably “you.”

Immersive pop‑up retail environment featuring bold brand colors, curated displays, and experiential lighting by PureAlchemy Design.

Retail Remodels & New Build‑Outs

Sometimes your space needs a fresh story; other times it needs a full reset. PureAlchemy leads retail remodels and new build‑outs from early concept through coordination with contractors and vendors, helping you avoid common pitfalls and create a space that can grow with your business.

From rethinking storefronts and display zones to planning fitting rooms, checkout, back‑of‑house, and storage, we balance aesthetics with operations so the space works beautifully for both customers and staff.

People‑Centric, Memorable Experiences

PureAlchemy’s retail and brand work is grounded in the same human‑centered principles that guide our office and wellness spaces. We design environments that support how customers move, browse, and decide, while also considering the comfort and workflows of your team.

Natural light, intuitive circulation, ergonomic fixtures, and sensory cues are woven together to create spaces that feel welcoming, energizing, and easy to be in—so your environment quietly does the work of building trust, loyalty, and higher‑value visits.

How We Work With Retail & Brand Clients

Engagements typically begin with understanding your brand, customers, and business goals—whether that is increasing dwell time, launching a new concept, or aligning multiple locations under a cohesive spatial identity.

From there, we guide you through a clear design process that can include visioning workshops, layout studies, visual direction, and coordination through construction or installation. For clients who need a focused jump‑start, our Catalyst Capsule™ delivers a complete design vision — roadmap, direction, and measurable success metrics — so every decision that follows is grounded in a clear, approved plan.

Featured Retail & Brand Projects

Branded retail environments designed to draw people in:

Launching a store or refreshing your retail space? See our dedicated Retail Space Design Services.

Work with Our Award-Winning Commercial Interior Designers

Contact us today to schedule a commercial design consultation. Your PureAlchemy transformation awaits. 

Stephany was fantastic—she has an excellent creative eye and keen sense of practical execution... She was a pleasure to work with, and got it done on time and on budget. She is truly world-class.

Alan Seiffert, Head of Global Business Development, TEDHead of Global Business Development

 

“I am actually in disbelief that this amazing space she remodeled is where I get to spend my days helping others with their money. I trusted my gut in hiring her (in my wise old age I now listen to my gut) and am so glad I did. We nailed it. I was nervous about painting blue on the ceiling down one hallway. We are a financial services company, right? But Stephany understood my vision. I wanted a place that felt like a spa, but was professional, calming and a place that men and women could come and have help investing and get a financial plan.”

 Nicole MiddendorfCEO, Prosperwell Financial

"Stephany has a talent for merging texture, color, and eye catching elements to make a space appealing visually...The new space is inviting, warm, beautiful and is calming for our patients. Hiring her was a fantastic idea and she has a vision for beauty, function and knows how to bring it to fruition."

Jenny Narr, Founder of Pine Ridge Dental

"Stephany is a Rockstar! She spent the time to really listen and get a deep understanding of our needs and the vibe we wanted in our office remodel. She then blew us away with taking that understanding to another level of design and integration with our existing space that we couldn’t have imagined on our own."

Mike Moroz, CEO, PresidentWalter's Recycling and Refuse, Inc.

"We used Stephany on a 12,000 sf office and lobby remodel project for Seachange Printing and Marketing Services in Plymouth. Stephany delivered an exceptionally fresh and innovative design. In addition to the design, Stephany managed the project and sub-contractors on site from start to finish and finished the project on time and on budget. I would highly recommend Stephany!"

Doug ArndtRealtor & Construction Consultant at C/RE Associates

"I worked with Stephany on the design of my ASID Home project. She's a consummate pro who brings a variety of academic disciplines to her work. Mostly, though, she is a gifted artist, able to use textures and colors to create extraordinary ambiances."

Dan BuettnerFounder at Blue Zones

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