MEANINGFUL OFFICE SPACE BRANDING
The office space you conduct business is more than a collection of desks in a dry-walled pen, or at least it should be! For optimal performance and company identity, your space should employ some Meaningful Office Space Branding. “For good reason, your brand is closely related to your business philosophy. It’s a symbol that empowers you and your staff and inspires your clients to put their trust in something they can relate to. Similar to how your brand affects both employees and clients, so too can your office achieve the same effect. Apart from being a functional place of business, your physical workspace can work toward creating a happy work culture marketable to the entire world, demonstrating a strong brand identity and giving a boost to your core values.” How to Brand an Office Space to Convey a Business Philosophy.
The referenced article makes some great point on the specific areas to keep in mind when developing a branded office design plan. But the big takeaways are that you shouldn’t underestimate the power of branded-guided and thoughtful layout, flow and furnishings of a space. Early engagement of an office space designer, even in the space selection process, can allow you to leverage some hidden gems in brand meaning conveyance and overall space energy.
For more, take a look at the PureAlchemy Design Insights on the subject of Branded Office Space Design!
PUREALCHEMY DESIGN Pinterest Board: Branded Offices Spaces.
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