“There’s a direct link between the use of colour (or color for my friends who use International English), and creative thinking. It’s hard to think in colour, when your world has the brightness turned down. Yet as adults, many non-creative people surround themselves with a very limited range of colours. Their homes, furniture, offices and clothes are toned down to the point where they almost blend into the background.” Jim Connolly
Here’s the thing: As scientific studies have found, colors can have a measurable impact on how we feel and how we think.
CHILDREN, COLOR, AND CREATIVITY
Have you ever noticed how colorful kids’ stuff is? From their toys and cutlery to books, bedding, and toiletries. Everything is bright and pumped full of color. These colors help keep children engaged, interested and it stimulates their mind.
The good news for us as adults, is that color can be deliberately used to stimulate your mind, too.
COLOR AND YOUR CREATIVITY
Now, you may not want you start dressing in technicolor, unless you want to, there is a lot of opportunity to introduce color into your workspace.
THE BLUE SECRET
The introduction of all this color may not instantly turn you into a creative thinking powerhouse, but colors do have an impact. For instance, blue is shown to help with creative thinking. It’s believed this happens, because we associate blue with relaxation, cloud-free skies, cool blue water etc.
Start off small…get yourself some different colored pens or pencils and use them, the next time you are developing ideas. Use them to mark-up your work. When you see the difference this makes, it may inspire you to introduce more color to your creative thinking universe!
From article “Think More Creatively, by Using More Colour”.
PUREALCHEMY DESIGN Pinterest Board: COLOR AND CREATIVITY.
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