WALTER’S RECYCLING

This family legacy began over half a century ago when the husband and wife team, Jack and Shirley, opened their waste disposal business in May of 1956. Today, sons George and Greg follow in their parent’s footsteps operating the family business now ranking in the top 100 nationally. The understanding is that to keep a business vital the brand needs to convey a message of steadfast innovation. While honoring the family legacy the refresh was undertaken to revitalize the energy for employees and to attract new, young talent.

Walter’s Reception:

BOLD BRAND

Their trucks were now sporting modern bright green and orange signage. While impactful on the roads, that identity needed to be reflected in their workplace in a refined and practical way.

Walter’s Reception:

THEIR FAMILY STORY

The family legacy was rightly very important to the owners and they wanted to share that history with employees and visitors. Preserved photos were enlarged and hung while antique company signage made for art and the history tangible.

Walter’s Offices:

BOLD BRAND…

The bold brand colors were tempered to a fresh green and copper for the offices; preserving the vibe with a refined feel.

Walter’s Offices:

A MODERN VIBE

The owners wanted a modern feel and a decisive departure from their compartmentalized layout. So, walls were taken down to optimizing space flow with the happy surprise of uncovering an old exterior brick wall now located mid-office.

Walter’s Offices:

STILL A SHOP…

The collaborative nature of their company means that individuals that work in the garage/shop also walk through the offices on a regular basis. Easily cleanable surfaces and materials were used throughout the office and walk-off carpet was unusually used in the offices over typical fiber products.

Walter’s Breakroom:

RECYCLED AS A PRIORITY

As a recycling company, they needed to walk the talk. The space design included everything from recycled glass countertops to highly recycled content floor coverings.