Professional Data Analysts
Corporate Office Design

Professional Data Analysts (PDA)

A Full-Spectrum Brand, Brought to Life

PROJECT SNAPSHOT

THE SPACE BEFORE

PDA was already mid-renovation. They’d worked with an architect to get the floor plan and spatial flow right, and their existing neutral desking was being carried over from the previous space. The bones were solid. But something was missing — the space had no color, no brand character, no personality. For a data analytics company with one of the most dynamic brand palettes we’d ever seen — a full spectrum ranging from deep blues and greens through oranges, golds, and warm neutrals — the gap between who they were and what their office looked like was striking.

THE DESIGN DIRECTION

The goal was clear: bring PDA’s broad brand palette into the physical space in a way that felt thoughtful, not chaotic. A palette this wide could easily overwhelm a room — or worse, look like a children’s playroom. The design needed discipline. We approached it through the lens of chromatics — the science of color, light, and how we perceive it. Every decision about where and how color appeared was intentional: which hues anchor, which ones punctuate, and where the eye needs to rest. With the floor plan set and the desking neutral, our field of influence was flooring, paint, murals, art, ancillary furniture, and accent lighting. That was it. And that turned out to be more than enough.

WHAT WE WORKED WITH (AND AROUND)

Flooring as the foundation of the color story. With a brand palette this bold, the flooring couldn’t be an afterthought. We identified products that embodied the right hues and employed them in creative patterns — novel layouts that gave each area of the office its own character while maintaining a cohesive color thread throughout. The flooring became the first layer of the brand experience: the thing you notice the moment you step in, and the thing visitors consistently comment on.

Orange beams and blue stairwells — structural elements as brand signatures.

The building had exposed structural beams and pipe fittings — the kind of industrial elements most offices paint out in white or grey and forget about. We did the opposite. We painted them brand orange, turning every beam and pipe into a signature accent that runs through the entire space. In the stairwell, the rail and risers went brand blue, transforming a pass-through moment into a statement. These aren’t decorative choices. They’re the moves that make the brand feel built into the architecture itself.

Inner office corridors of color.

Following the grid we’d established with the flooring, we painted corridors in coordinated brand colors for a contemporary, immersive effect. Walking through the office, the palette unfolds around you — not all at once, but in sequence. Different zones carry different color temperatures, balanced against each other so the bright flooring and the wall accents never compete. The neutral desking actually becomes an asset here: it gives the eye a place to rest between bursts of brand energy.

Custom art that builds to a crescendo.

We kept the graphic elements clean. Logo treatments in brick-adhering film went into the break room and data lab — creating a painted mural effect without actual paint. But the anchor piece is a custom wooden artwork crafted for the primary working area wall: a full-spectrum crescendo of brand color that builds from one end to the other. It’s the visual centerpiece of the office and a physical representation of the company’s range.

Accent lighting and furniture as the finishing punctuation.

Colorful globe pendants crown the stairwell. Orange accent lighting warms the break room and restrooms. Ancillary furniture in blue, green, and orange punctuates the space where the architecture and flooring leave room for it. Every piece reinforces the palette without repeating the same note twice.

THE OUTCOME

PDA’s office is one of the most vibrant spaces in our portfolio — and one of the most disciplined. A brand palette this broad could have gone in a dozen wrong directions. Instead, every color has a reason and a place. The flooring establishes the story. The structural accents carry it through. The corridors unfold it. And the custom art brings it to a crescendo.

The team loves their workspace, and visitors notice. People consistently comment on the colors — particularly the flooring — and the way the space feels energized without feeling overwhelming. For a data analytics company, there’s a nice parallel: the same thoughtfulness they bring to organizing complex information is now reflected in how their office organizes a complex palette. Every color has a job. Every detail earns its place.

RECOGNITION

Second Place, Commercial Office — ASID Minnesota