PureAlchemy Design Press, Awards & Recognition
PureAlchemy Design has been recognized by industry organizations and regional press since 2015 for commercial interior design work across Minnesota and the Upper Midwest. Our project work has earned honors from ASID Minnesota, NKBA Minnesota, NARI Minnesota, Midwest Home Magazine, and the North Loop Business Association, alongside recurring features in the Minneapolis Business Journal’s Cool Offices series, Artful Living Magazine, and other regional press — across corporate offices, healthcare, retail, hospitality, and institutional environments. Featured recognition is highlighted below, with a full awards history further down the page.
Featured Recognition
ASID Minnesota 2026 Design Excellence Awards — Three First-Place Wins
✦ First Place: Institutional — Collaboration Commons
University of Minnesota, Department of Civil, Environmental, and Geo-Engineering
A 750-square-foot transformation of an underused glass-walled room into a multi-mode collaboration hub — welcome lounge, reception and advising, and collaborative review. The project retained the existing shell and systems, directing every dollar to where students and faculty touch the space every day.
Portfolio page coming soon
✦ First Place: Office Space — ModernWell Wayzata
Women-centered co-working space, Wayzata location
A design that supports the ways women actually work — focus, connection, creativity, and community — in a space that reflects ModernWell’s mission of empowering women in business and life.
Portfolio page coming soon
✦ First Place: Retail — Judith McGrann and Friends
Boutique retail, Minneapolis
A boutique interior that translates the store’s curated aesthetic into a physical environment — a space designed for how customers actually shop, browse, and linger.
View Judith McGrann and Friends Project →
Press Highlights
Selected features, profiles, and coverage across commercial design, business, and regional press.
Voyage Minnesota
Community Highlights: Meet Stephany Eaton of PureAlchemy Design
A founder profile exploring Stephany’s path from analytical chemistry into commercial design, the thinking behind the Signature Design Process™, and what intentional design means in practice.
Artful Living Magazine
ModernWell Wayzata
A feature on ModernWell’s Wayzata location — a women-centered co-working space built around focus, community, and creativity. The project went on to win First Place in the Office Space category at the ASID Minnesota 2026 Design Excellence Awards.
Artful Living Magazine
Prestige Hospitality
A feature on the Prestige building transformation — a hybrid office and entertainment venue that combines professional workspace with hospitality elements.
Minneapolis Business Journal — Cool Offices
Prestige Hospitality
A Cool Offices feature on the Prestige building’s transformation into a multi-functional workspace and hospitality environment.
Artful Living Magazine — North Notable
Stephany Eaton profile
Stephany was profiled as a “North Notable” for her leadership in commercial interior design and human-centered approach to branded environments.
Artful Living Magazine
Paisley Park Purple Pop-Up
A feature on the Paisley Park retail pop-up at Mall of America, which won First Place in the Commercial Retail category at the 2021 ASID Minnesota Design Excellence Awards.
Artful Living Magazine
Stephany Eaton on Pop-Up Retail Design
An interview with Stephany on the craft of pop-up retail design — how short-term environments translate brand identity into memorable, immersive experiences.
Plymouth Magazine
SeaChange Print Innovations office transformation
A profile of the SeaChange office design in Plymouth.
Minneapolis Business Journal — Cool Offices
PureAlchemy Design projects featured in the Cool Offices series:
- Prestige Global, Revamps HQ
- Morrissey Hospitality
- ProsperWell Financial
- Scott + Hespen Law
- Thrivent Financial
- Crosby Law
- Walter’s Recycling & Refuse
- SeaChange Print Innovations
- Prestige Offices, Original North Loop
Awards History
Chronological record of industry recognition and awards.
2026
✦ ASID Minnesota — Institutional, First Place: Collaboration Commons (Portfolio page coming soon)
✦ ASID Minnesota — Office Space, First Place: ModernWell Wayzata (Portfolio page coming soon)
✦ ASID Minnesota — Retail, First Place: Judith McGrann and Friends View project →
2025
❖ ASID Minnesota — BEST IN SHOW, Commercial Space: Tamar Fink Financial Advisors View project →
✦ ASID Minnesota — Commercial Corporate, First Place: Tamar Fink Financial Advisors View project →
✦ ASID Minnesota — Commercial Corporate, Second Place: IndPro Corporation View project →
2024/23
✦ ASID Minnesota — Commercial Corporate, Second Place: Prestige Hospitality View project →
❖ ASID Minnesota — BEST IN SHOW, Commercial: University Village Apartments View project →
✦ ASID Minnesota — Commercial Institutional, First Place: University Village Apartments View project →
✦ ASID Minnesota — Commercial Hospitality Living, Second Place: 700 Washington, University of Minnesota View project →
2023
✦ NARI Minnesota — CotY, Commercial Interior, Silver: Judith McGrann and Friends View project →
2022
✦ ASID Minnesota — Healthcare Design, First Place: Pine Ridge Dental View project →
✦ ASID Minnesota — Commercial Corporate, Second Place: Professional Data Analysts (PDA) View project →
2021
✦ ASID Minnesota — Commercial Retail, First Place: Paisley Park Purple Pop-Up View project →
✦ ASID Minnesota — Commercial Office, Second Place: Crosby Law View project →
✦ Midwest Home Magazine — Commercial Space Award, Second Place: Crosby Law View project →
2017
✦ ASID Minnesota — Design Merit, “Best Bang for the Buck”: First Choice, Minneapolis North Loop View project →
2016
✦ ASID Minnesota — Best Branded Space: Prestige Offices, Original North Loop View project →
✦ North Loop Business Association — Hippest North Loop Office Space: Prestige Offices View project →
2015
✦ ASID Minnesota — Commercial/Corporate Offices, First Place: SeaChange Print Innovations View project →
✦ NKBA Minnesota — Best Use of Artisan Material: SeaChange Print Innovations View project →
For Press
For interviews, project details, high-resolution photography, fact sheets, and boilerplate language, please contact Stephany Eaton directly. We respond to media inquiries promptly and are happy to provide tailored press materials for editorial coverage.
Stephany Eaton, Owner & Principal
st******@***************gn.com
612.386.5154
About the Awarding Organizations and Publications
ASID Minnesota
The Minnesota chapter of the American Society of Interior Designers. The annual Design Excellence Awards recognize commercial and residential work across the state, with Best in Show as the highest honor and category-specific first and second place awards.
NKBA Minnesota
The Minnesota chapter of the National Kitchen and Bath Association. Recognizes craftsmanship, material use, and design innovation in commercial and residential projects.
NARI Minnesota
The Minnesota chapter of the National Association of the Remodeling Industry. The annual CotY (Contractor of the Year) Awards — renamed RotY (Remodeler of the Year) in 2024 — recognize excellence in remodeling across residential and commercial categories.
Midwest Home Magazine
A Minnesota home and design publication. The annual design awards program recognizes commercial and residential work.
Minneapolis Business Journal — Cool Offices
A recurring series covering Twin Cities workplace design, highlighting companies and designers creating distinctive work environments.
Artful Living Magazine
A lifestyle publication covering design, culture, and notable people across Minnesota and the Upper Midwest.
North Loop Business Association
The business association for Minneapolis’s North Loop neighborhood. The annual Commercial Spaces Tour recognizes businesses and designers contributing to the neighborhood’s character.
About PureAlchemy Design
PureAlchemy Design is a WBENC-certified, woman-owned commercial interior design firm based in Minneapolis–St. Paul. Founded in 2013 by Stephany Eaton, the firm designs branded environments for office, retail, healthcare, hospitality, and institutional clients — locally and nationally, on-site, virtually, or through a combination of both.