Emerging Brand Trends

Emerging Brand Trends

This year, we are bound to see many new and interesting brand trends emerge. An example of such a trend is the term "Phigital", which refers to the integration of the physical and digital. The term “Phigital” is also the recently coined name for the upcoming generation of students who don’t draw a distinction between the physical and digital worlds and are comfortable in both. In essence it is the evolution of percieved reality and as we see it more frequently in the coming years, brands and spaces will also need to evolve.

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