Minneapolis Commercial Interior Design Firm Featured In Plymouth Magazine For Award-Winning Design

Minneapolis Commercial Interior Design Firm Featured In Plymouth Magazine For Award-Winning Design IN THE NEWS: The Plymouth Magazine Expose showcases work done by the design firm, stating that they are making waves among businesses in the Minneapolis area. It highlights the fact that PureAlchemy works toward building environments that feature different elements including, furniture, space…
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Our Commercial Interior Design Firm in the News – 200+ outlets!

Minneapolis Commercial Interior Design Firm Applies Reuse And Reinvent Strategy For Sustainable Design   We are in the news again! Here is a recent article of us that was picked up by over 200 news outlets! We would love for you to check it out and sharing is always appreciated! READ IT HERE The article…
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What we already know…Nature IS Beauty

I’m doing a lot of research for my studies on sustainability and it occurs to me that there is a lot of discussion and examination of what we as humans innately know but have managed to focus past our own instincts. And that is first, that the earth and all of its creatures (and that includes we humans) is a natural self-equalizing system and secondly, that humans need beauty to feel secure and well.

Technological developments have undoubtedly brought human kind many advantages and offered a more comfortable way of living for many on the planet. But, the way in which much of that advancement has been directed leaves us looking just past our biggest teacher; Mother Nature.

Beautiful Green ArchitectureFigure 1 - The California Academy of Sciences in San Francisco, San Francisco, California.

As a chemist, I appreciate science and with that am naturally intrigued and interested in technology and I’m certainly not alone. But what if we focus our technology passionate minds on investigating the mechanics of the earth and how we can be better leverage that to accommodate our needs and desires for comfort. If we can design to passively cool and heat in even the most aggressively hostile climates (which we have) consider what that really means for our dependence on refined fuels. The quote from architect, Renzo Piano on his design of The California Academy of Sciences in San Francisco, is a perfect example. "It's a building that breathes with nature". It doesn’t fight against the elements or conflict with its surroundings; there is a beautiful and intended harmony.1

And on the subject of beauty, as a designer I am very much in agreement with the sentiments of Cathleen McGuigan in her article ‘The Bad News about Green Architecture’ in that ”I hate green architecture”. While a fundamental supporter of sustainable building and design I too confess to not being a fan of the “typical” green building esthetics. Once more, I’m not of the opinion that green buildings and sustainable design needs to result in dull, boring or outright ugliness. (And thus my current vocation) And just what does this lack of visual appeal do for encouraging sustainable design? Well, nothing positive.

Humans are quite literally wired to need beauty. As in the article “Why We Love Beautiful Things” by Lance Hosey; “GREAT design, the management expert Gary Hamel once said, is like Justice Potter Stewart’s famous definition of pornography — ‘you know it when you see it.’ You want it, too: brain scan studies reveal that the sight of an attractive product can trigger the part of the motor cerebellum that governs hand movement. Instinctively, we reach out for attractive things; beauty literally moves us.”

And, what do human’s consider beautiful? Why nature, of course! The same article goes on to say “This could partly explain why window views of landscapes, research shows, can speed patient recovery in hospitals, aid learning in classrooms and spur productivity in the workplace.” And if you are an employer here is some motivation to make things more appealing. “In studies of call centers, for example, workers who could see the outdoors completed tasks 6 to 7 percent more efficiently than those who couldn’t, generating an annual savings of nearly $3,000 per employee.”3 Yes, beauty and nature actually positively affect the bottom line.

Image converted using ifftoany

Figure 2- The Tree Hotel in a Swedish forest. “Green with Envy – Beautiful Sustainable Architecture

If we can just let our minds go back to what we really already know, the future of our architectural designs, chosen esthetics and developed technology will be as close as reflections of nature. Is it really a coincidence that we physically reach out to beauty and that we find nature to be our guide on what beauty is? I think perhaps not. As I said at the beginning, our system of earth and its inhabitants, truly is a self-equalizing system.


As the Principal/Founder of PUREALCHEMY, Stephany Eaton has also followed her passion for art and design by studying extensively under internationally acclaimed artists in the field of the Decorative Arts. She is a recognized contributor to ASID, NKBA, and member of the USGBC MN. Her work has been published in the Star Tribune, Artful Living magazine, Minneapolis/St. Paul magazine, Midwest Home magazine and Spaces magazine

Eaton, an accredited LEED Green Associate, holds a degree in Chemistry from the University of Minnesota. She is also currently pursuing a Master of Design Studies in Sustainable Design from Boston Architectural College.

The mission of PureAlchemy is to promote sustainability through smart design and the effective reinvention and reuse of existing materials. We also strive to educate our clients and our community on the concept of sustainability. With the pervasive overuse of the term ‘green’ in our society today, PureAlchemy does not lose track of what really…
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We keep the concept of ‘smart design’ as our mantra. With the pervasive overuse of the term ‘green’ in our society today, PureAlchemy does not lose track of what really makes good sense when it comes to great Minneapolis office space planning.
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Emily Dickinson’s Wisdom

"PHOSPHORESCENCE. Now there's a word to lift your hat to... to find that phosphorescence, that light within, that's the genius behind poetry."  Emily Dickinson    I love this Emily Dickinson quote - but maybe take that one step farther. I think finding the light within is the soul behind any type of art. In my…
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PureAlchemy strives to keep budgets intact and landfills from being needlessly burdened. The opportunity to reuse what we find in our current spaces is where the magic happens; creativity is key and the result is something that no one else will have, giving you the most efficient commercial interior design Minneapolis experience.
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PureAlchemy considers the overall quality of the project space environment on numerous levels. Working with the client, we determine the best use of the space for efficiency, work flow, function and spatial/visual balance and design.
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